President of Business Operations
Andy Loughnane was named Columbus Crew SC President of Business Operations on August 16, 2014. Loughnane’s sports and entertainment background encompasses leadership roles with three major league sports franchises in sales and management positions prior to joining the Black & Gold.
Since his arrival to Crew SC, Loughnane has overseen improvements in a number of business capacities for Crew SC, beginning with the final execution of the club’s brand transformation and identity reveal on October 8, 2014. Within seven months of his appointment, the Black & Gold secured a deal to rename America’s first soccer-specific venue, MAPFRE Stadium, following a monumental deal with the global insurance company. The historic announcement occurred on March 3, 2015 and included MAPFRE Insurance becoming the presenting sponsor of Give Forward, Crew SC’s community program.
Shortly after, Loughnane and Crew SC announced a partnership with Levy Restaurants and Retail to overhaul the food, beverage and retail experience at MAPFRE Stadium. In addition to an investment into stadium enhancements such as the complete renovation of the Crew SC Shop, the partnership included the introduction of local favorites such as Schmidt’s Sausage Haus, Hot Chicken Takeover and multiple area breweries to MAPFRE Stadium. As part of Loughnane’s continued commitment to enhance the profile of the club, he also oversaw the signing of CD102.5 FM, making the iconic Columbus-based station the official English-language radio home of the Black & Gold.
Ahead of the 2016 season, Loughnane again oversaw a major partnership for Crew SC, helping complete the club's landmark hybrid television broadcast partnership to reach 100% of the Columbus market via a simulcast arrangement with The CW Columbus, FOX-28, ABC-6 and Time Warner Cable SportsChannel.
After Loughnane's arrival on August 16, 2014, the Black & Gold closed-out the regular season on a 6-0-0 run, outscoring opponents by a 15-2 span. The late-season run of form culminated with Columbus surging to the third seed in the Eastern Conference and a bye from the Knockout Stage of the MLS Cup Playoffs. The 2014 season ended with Crew SC setting all-time attendance and sellout records during the club's tenure at MAPFRE Stadium -- sellout records that were again exceeded in 2015 following seven combined regular season and postseason sellouts at MAPFRE Stadium, a year in which Crew SC won its second-ever Eastern Conference Championship and hosted MLS Cup in Central Ohio.
While with the Columbus Blue Jackets, Loughnane sold sponsorship and media assets during the launch of the franchise before being recruited by Glimcher Realty Trust to remain in Ohio for nearly four years and work on the company’s in-mall sponsorship platform. In addition to his experience with the Blue Jackets and Detroit Pistons – where he oversaw all sponsorship and media sales initiatives for the NBA club, The Palace of Auburn Hills, DTE Energy Music Theatre and Meadow Brook Music Festival – Loughnane also worked for the Detroit Red Wings during the franchise’s back-to-back Stanley Cup runs in 1996-1997 and 1997-1998.
Loughnane’s business background led him to found Adfluential.com in 2008, which partnered with USA TODAY to distribute targeted advertising and travel content to millions of hotel guests worldwide, leading to a transition of core assets of the organization to Gannett, the parent company of USA TODAY. The Miami University (Oxford, Ohio) graduate also worked for Arlington, Virginia-based Corporate Executive Board (NYSE: CEB), leading North American sales for CEB's research and advisory platform supporting c-level marketing and human resources executives within midcap firms.
It was the position with CEB that led him to his most recent role as Vice President of Corporate Partnerships for Palace Sports & Entertainment, where he led sales and services functions for the Detroit Pistons, The Palace of Auburn Hills, DTE Energy Music Theatre and Meadow Brook Music Festival, overseeing all sponsorship and media sales initiatives.