President of Business Operations
Andy Loughnane was named Columbus Crew SC President of Business Operations on August 16, 2014. Loughnane’s sports and entertainment background encompasses leadership roles with three major league sports franchises in sales and management positions prior to joining the Black & Gold.
Since his arrival to Crew SC, Loughnane has overseen improvements and milestones in a number of business capacities for Crew SC, beginning with the final execution of the club’s brand transformation and identity reveal on October 8, 2014. Within seven months of his appointment, the Black & Gold secured the largest commercial deal in history of club to rename America’s first soccer-specific venue, MAPFRE Stadium, following a monumental deal with the global insurance company on March 3, 2015. Most recently, the iconic luxury automotive brand Acura was named on February 24, 2017 as Crew SC’s official jersey partner in the largest annual commercial transaction in club history.
In addition to helping secure Crew SC’s first stadium naming rights partner and the club’s largest annual jersey partnership agreement, Loughnane successfully managed the Levy Restaurants and Retail launch in March 2015 to incorporate an entirely new food, beverage and retail experience at MAPFRE Stadium which have resulted in increased guest satisfaction and record food & beverage revenues.
Ahead of the 2016 season, Loughnane again oversaw a major partnership for Crew SC, helping complete the club's landmark television broadcast partnership to reach 100% of all Columbus households and large portions of all major metros in Ohio via a simulcast arrangement with The CW Columbus, FOX-28, ABC-6, Spectrum Sports, and Buckeye Broadband.
Since Loughnane's arrival on August 16, 2014, the Black & Gold have experienced record growths in several business categories under Loughnane’s leadership, including: MAPFRE Stadium single-season total attendance and sellout records; playoff attendance records in 2015 en route to MAPFRE Stadium hosting a sellout crowd for MLS Cup 2015; record transactions in sponsorship deals as well as year-over-year sponsorship dollar growth in each year under Loughnane; the addition of a Season Ticket Member Advisory Board; securement of several marquee U.S. Soccer and Ohio High School Athletic Association events; increased year-over-year activation within the community through the club’s Give Forward (presented by MAPFRE Insurance) and Crew SC Foundation initiatives throughout Columbus; a new commitment to authentically Columbus food and beverage offerings at MAPFRE Stadium through a partnership with Levy Restaurants and Retail; and sellouts and attendance records in each year that MAPFRE Stadium has hosted Rock on the Range – the world’s largest rock festival, held annually in May.
While with the Columbus Blue Jackets, Loughnane sold sponsorship and media assets during the launch of the franchise before being recruited by Glimcher Realty Trust to remain in Ohio for nearly four years and work on the company’s in-mall sponsorship platform. In addition to his experience with the Blue Jackets and Detroit Pistons – where he oversaw all sponsorship and media sales initiatives for the NBA club, The Palace of Auburn Hills, DTE Energy Music Theatre and Meadow Brook Music Festival – Loughnane also worked for the Detroit Red Wings during the franchise’s back-to-back Stanley Cup runs in 1996-1997 and 1997-1998.
Loughnane’s business background led him to found Adfluential.com in 2008, which partnered with USA TODAY to distribute targeted advertising and travel content to millions of hotel guests worldwide, leading to a transition of core assets of the organization to Gannett, the parent company of USA TODAY. The Miami University (Oxford, Ohio) graduate also worked for Arlington, Virginia-based Corporate Executive Board (NYSE: CEB), leading North American sales for CEB's research and advisory platform supporting c-level marketing and human resources executives within midcap firms.