NEW YORK (September 26, 2013) – MLS WORKS, Major League Soccer’s community outreach initiative, today announced details for its 2013 breast cancer awareness campaign, an element of the Soccer Kicks Cancer platform.
MLS and its clubs will work to raise awareness and funds for breast cancer research and treatment during the month of October as part of the MLS WORKS initiative.
League games will be played with a commemorative pink adidas Prime 2013 Official Match Ball accompanied by pink corner flags, pink goal nets and pink Soccer Kicks Cancer fieldboards.
The Professional Referee Organization (PRO) match officials will join MLS players in wearing MLS WORKS pink ribbon patches on their jerseys in addition to pink adidas sweat bands, and pink shoe laces.
The starting eleven players for both teams will don MLS WORKS pink ribbon t-shirts during the procession and national anthem while goalkeepers will receive pink uniforms and gloves for club selected breast cancer awareness games.
Gatorade has donated pink sideline towels to support the campaign and coaching staffs have been provided with pink MLS WORKS knit scarves.
MLS will also auction off game memorabilia, including autographed match balls and select player-worn t-shirts and jerseys, online at MLSsoccer.com/works beginning on October 14. A portion of the proceeds from national fundraising efforts will be donated to the National Breast Cancer Foundation in the United States and the Canadian Breast Cancer Foundation in Canada.
The MLS WORKS national campaign kicks off on September 28 as Toronto FC host D.C. United at BMO Field (1:00 p.m. ET, MLS Live). Home and visiting teams alike will participate in the MLS WORKS activation during the below games while additional efforts by individual MLS clubs, including in-stadium auctions and recognition ceremonies for local survivors, will take place during club selected breast cancer awareness matches.