Forbes Magazine chronicled Major League Soccer's surging success in a piece by contributor Mark Burns, published Wednesday morning.
Burns spoke with MLS Chief Marketing Officer Howard Handler and touched on the League's many successes. From television viewership to social media growth to actual in-stadium attendances, Burns provided perspective into what MLS and Columbus Crew SC have worked to achieve.
EXCERPT
In 2016, Major League Soccer is still not consistently part of the national conversation when it comes to the major U.S. professional sports leagues.
Yet, when looking at the past calendar year — where the 20-team league saw exponential growth in viewership, social media, attendance, merchandise sales, team valuations and other categories — it is impossible to have that same conversation without including MLS.
Read the full story here.