During the MLS is Back Tournament, Crew jerseys will feature two additional partners, with Scotts Miracle-Gro and OhioHealth joining Nationwide Children's Hospital as the Black & Gold's official wearable jersey sponsors while the Club is in Orlando.
Nationwide Children's Hospital will continue to be featured on the chest of the team's 2020 uniforms, with Scotts Miracle-Gro serving as the sleeve partner in the tournament while OhioHealth will be placed on the back of the shorts while the Club competes at the ESPN Wide World of Sports Complex at Walt Disney World Resort.
“We wanted to provide premium opportunities for partners to connect with the Black & Gold during the MLS is Back Tournament," said Crew SC Executive Vice President and Chief Business Officer Steve Lyons. "Our partners Scotts Miracle-Gro will be featured on our jersey sleeve and OhioHealth on our club shorts during the MLS is Back Tournament. With all of our tournament games on national networks, and with MLS becoming one of the first leagues in major team sports to return to play, these opportunities are especially powerful assets for our local partners."
An Ohio-based company and a loyal partner since 2012, Scotts Miracle-Gro's existing sponsorship assets include the Scotts Field Seats at MAPFRE Stadium as well as the Post-Match Penalty Kick Contest designed for kids to enjoy after select home matches. Additionally, Scotts Miracle-Gro teamed up with the Crew SC Grounds Team earlier this summer and presented helpful tips and explanations on how to grow and maintain a healthy lawn.
Earlier this year, Columbus-based OhioHealth and the Crew announced their partnership for the naming rights of the OhioHealth Performance Center, which officially broke ground on June 8, 2020. The wearable sponsorship patch is the latest extension of the two parties' longtime affiliation dating back to 1997.
As the official healthcare provider for the Club and a "Founding Partner" ahead of the Club's new Downtown Stadium opening set for the summer of 2021, OhioHealth's involvement continues to permeate through the Black & Gold organization in conjunction with other traditional partnership assets, including but not limited to interior and exterior stadium signage and premium item giveaways.
The sleeve and short patches make their debut this weekend as Crew SC is slated to open the MLS is Back Tournament against FC Cincinnati on Saturday, July 11 at 10:30 p.m. ET. The match is set to be televised nationally on FS1, TUDN and TSN, as well as via stream on the FOX Sports App and the TUDN App.