COLUMBUS – The Columbus Crew today announced that it has become the first Major League Soccer club to partner with interactive sports agency Sportsdigita to launch ticket renewals, as well as season ticket and group sales platforms. The Minneapolis, Minnesota-based company has already launched the Crew’s 2014 season ticket renewal program, providing season ticket members with a digitally based interactive portal to customize their buying experience and share their team pride with friends through social media.
Sportsdigita focuses on digital sponsorship, ticketing and fan engagement for professional sports teams, including the Cleveland Cavaliers, Cleveland Browns, Minnesota Timberwolves, Minnesota Twins, Minnesota Wild, Dallas Stars, Utah Jazz, Miami Dolphins, San Diego Chargers, Chicago White Sox, New York Giants and San Jose Sharks. Crucial to the buying experience is also a dedicated account manager to assist in each step of the process.
“With an increasing amount of business moving to digital platforms, it makes perfect sense for us to partner with Sportsdigita to create and offer a unique interactive experience for our season ticket members to renew their seats,” said Crew Vice President of Ticket Sales Clark Beacom. “We are excited to be the first MLS team to partner with Sportsdigita and offer a renewal and sales tool that will help our sales momentum carry over into 2014. This platform also has the added benefit of being Green-friendly, because it provides an alternative to the traditional printed materials we used in the past for renewals and new business efforts.”
After rolling out the club’s season ticket renewal program using Sportsdigita, the Crew has also teamed with the company to generate interactive platforms for new season ticket and group sales.
“We applaud the Columbus Crew for thinking ahead and continuing to stay progressive in this digital age," said Angelina Lawton, Sportsdigita CEO and Founder. “The Crew understands the importance and value of reaching their fans and season ticket holders through digital integration. At Sportsdigita, we pride ourselves in being able to deliver digital solutions to our forward-thinking partners like the Crew, who are a big reason why Major League Soccer continues to grow in innovation and popularity.”
As the club announced in August, since launching the Crew’s Goal 10K initiative (10,000 Crew Soccer Nation season ticket members) prior to the 2012 season, the Crew has grown its season ticket base by more than 55 percent – a mark that ranks near the top of non-expansion MLS teams in season ticket growth over that period. 2013 new season tickets set an all-time Crew record, besting the 2012 record. Corporate support has been the hub of that success, growing the club’s corporate season ticket base by almost 200% in the last two years.
Sportsdigita is an interactive sports agency that specializes in digital sponsorship, ticketing and fan engagement products for professional sports teams. Comprised of former sports executives, we have the proven expertise to help sports organizations succeed in the Internet age. A tech company at heart, our team of developers keeps our products and platforms at the vanguard of innovation. To execute ideas into polished and custom solutions, our interactive designers take a collaborative approach with creative at its core. We have formed lucrative partnerships with teams in each of the professional sports leagues by turning cutting edge technologies into custom, revenue-generating solutions.