Ian Thomas of Sports Business Journal recently spoke with the Crew's Senior Vice President and Chief Marketing Officer Mike Malo about the Columbus Crew SC brand reveal. “Through our research, we found that the teams that have had the most success in rebranding are the ones that have the strongest stories behind their identity pieces,” Malo said. “It was extremely important to us to have a story that means something behind our new visual identity.” (To read the full article, a subscription to Sports Business Journal is required).
Steve Clark joined MLSsoccer.com’s Alicia Rodriguez for this week’s edition of the “10 Minutes” series. Clark discusses everything from coming to MLS, the quality of the players in the Black & Gold locker room and the origins of his widely popular “Yes!” chant.
Ives Galaracep names his “MLS Under-23 Best XI” for Goal.com. Much like his recent inclusion in MLSsoccer.com’s “24 Under 24” rankings, Wil Trapp is among the talented players to make the cut.
