COLUMBUS – Columbus Crew SC today announced it has hired Alison Roscoe as Crew SC’s Vice President of Corporate Partnerships. Roscoe is responsible for overseeing all club and stadium sponsorship initiatives, including sales, partner services and client activation. With more than a decade of professional experience in the sponsorship realm, Roscoe joins Crew SC to build upon her background in partnership development, leadership, strategic planning and event activation and will report to President of Business Operations Andy Loughnane.
“Alison joins our club with a strong track record of building client satisfaction and developing innovative sponsorship platforms,” said President of Business Operations Andy Loughnane. “Alison’s experience within a demanding multi-venue environment has prepared her very well for her new role with Crew SC.”
Roscoe joins Crew SC from the Detroit Pistons and Palace Sports & Entertainment, where she served multiple roles in corporate sponsorships, most recently as the Director of Partnership Development. There, some of her main assignments included driving revenue growth and term extensions, increasing partner renewal rate, developing world-class activation ideas and supervising the Partnership Development Department. Roscoe was pivotal in helping Palace Sports & Entertainment achieve ambitious, multi-million revenue goals while managing sponsorship and hospitality revenue-under-contract for more than 100 corporate partners within the organization’s portfolio of entertainment assets.
Prior to joining Palace Sports & Entertainment, Roscoe served as the Vice President of Operations and Events at Martin Sports and Entertainment. She was responsible for third-party operation and activation of events, overseeing their set-up and tear down. While with Martin Sports and Entertainment, Roscoe worked with high-profile clients including CBS Radio, the Chicago Blackhawks, New York Yankees and the Texas Rangers.
Roscoe graduated from Loveland High School in Cincinnati before attending Eastern Michigan University, where she played Division I soccer. Roscoe’s love for sports led her to found Premier Athletic Advertising in 2007 upon graduating. There, she served as the President, representing multiple grassroot businesses to maximize their exposure. She later earned her Master’s Degree in Sports Management at Eastern Michigan University in 2009.
Crew SC will next travel north for the final leg of the Trillium Cup against Toronto FC on Friday, May 26 at 7 p.m. ET.
